Duffy’s Bar & Grill Rebrand
Those are the five stages in the design process that were executed in making this rebrand. This involves designing a new logo, corporate identity set, menu, signage, and packaging of choice.
Define.
The problem to solve:
A small business restaurant has outdated branding and no longer attracts new customers. They are in need of a fresh identity—including the business name. Build a completely new visual identity system and save their business.
I had to develop a visual style, identity, and theme for my selected restaurant business. Care must be taken to ensure that the business I develop has potential for enough projects (logos, stationary sets, collateral) to carry throughout the problem.
Exploration
Creative brief:
Company: Duffy’s Bar & Grill
Location: Osseo, Minnesota
Background: Duffy’s Bar and Grill is a local American bar and grill restaurant in the small suburban town of Osseo, Minnesota. They pride themselves on being a local neighborhood bar and grill to get together at. They even use their meat from another local business, Osseo Meat Market and Deli. Duffy’s serves a wide variety of entrees, including burgers, wings, homemade pizzas, alcoholic beverages, and a breakfast menu. It’s been in business since 1989, and its identity is influenced by Irish aesthetics.
Ages: The target audience is adults aged 25-40 years old, preferably those with families. Reaching further towards children ages 5-12 would be even better to make the business more family-friendly.
Audience: The audience wants to support more local businesses than dining out at a chain restaurant.
Geographic: suburban
Tone: friendly, lively, domestic
Research
Aspirational Case Study A: Doolittles Woodfire Grill
Aspirational Case Study A: Malone's Bar & Grill
Persona
Moodboard
Ideate.
Refine.
Finalize.
